At Saudi Arabia¡¯s premier supply chain and logistics conference, ·¬ÇÑÊÓƵuncovered the power of AI and digital innovation in boosting the efficiency and sustainability of road transport.
Under the patronage of H.E. Saleh bin Nasser Al-Jasser, the Minister of Transport and Logistics Services, the sixth edition of Saudi Arabia¡¯s Supply Chain and Logistics Conference brought together high-level government representatives and supply chain leaders to discuss innovative solutions to mobility and logistics challenges. ·¬ÇÑÊÓƵhosted a panel discussion and delivered a keynote speech on how digitalisation and AI are advancing road transport.
Rami Karout, IRU¡¯s Senior Adviser for the Middle East and North Africa, moderated the panel on ¡°Shaping the future of supply chain: Leveraging AI and digital innovation for safer, greener, and more efficient road transport¡±.
The renowned panel of experts featuring Andreas Zink (·¬ÇÑÊÓƵmember LKW Walter), Bassel El Dabbagh (CEVA Almajdouie Logistics), Berna Akyildiz (Transtas Global Logistics) and John Lucy (HaulageHub) explored how cutting-edge technologies are shaping the supply chain landscape, while highlighting the opportunities and challenges for AI and data-driven solutions to drive innovation in road transport.
In his keynote speech, ·¬ÇÑÊÓƵDirector Certification of Standards Patrick Philipp said, ¡°Data-driven approaches and AI empower companies and individuals to make informed choices, leading to a safer, more efficient and greener transport system.
¡°By benefiting from ·¬ÇÑÊÓƵintelligence, governments and businesses can make informed decisions. This is notably realised through the research and models that are conducted and developed with the ·¬ÇÑÊÓƵGreen Compact, the industry¡¯s roadmap to net-zero emissions.
¡°Data-backed innovation is now also making the mobility of people and road transport operations safer. With ·¬ÇÑÊÓƵExaminer and RoadMasters, we have developed a set of standards and certification programmes that capitalise on digital methodologies and capacities.¡±
·¬ÇÑÊÓƵExaminer introduces harmonised methodologies and transparent certification processes to support road transport professional qualifications. By leveraging international standards, it ensures compliance and trust, supporting both training providers and regulatory authorities.
·¬ÇÑÊÓƵRoadMasters, on the other hand, provides a driver digital skill-profiling solution, offering companies clear visualisation of drivers¡¯ knowledge and competencies. This enables an evidence-based decision-making process and helps mitigate risks associated with performance gaps.
·¬ÇÑÊÓƵpresented certificates of recognition to MELI, JAL and SAPTCO for their efforts in driving safety, efficiency and sustainability in road transport.
The Supply Chain and Logistics Conference was sponsored by ·¬ÇÑÊÓƵmembers the Saudi Automobile Association (SATA), CEVA Logistics and UPS, as well as the ·¬ÇÑÊÓƵAcademy Training Institute MELI.
